This privacy policy explains what personal information is collected through this Web site, how that information is used, to whom it's disclosed, and how it's safeguarded. This policy applies only to personal information collected through the Web site, This policy answers these questions:

1.WHAT PERSONAL INFORMATION IS COLLECTED AT OUR WEB SITE AND HOW IS IT USED?
1. Information Collected Directly from You and Others through this Site
We collect personal information directly from you to do all the things typically associated with electronic and mobile commerce Web sites. Examples of the information we collect include name, address, telephone number, mobile phone number, email address, personal preferences, credit card number, purchase and ordering information, demographical information, and sizing information.
This information is collected at various places: for instance, when you check out with your online order; subscribe to catalogs and email offers,; participate in surveys, contests, or interact with special-event or program offers.
We collect information about you. And, when you provide it, we collect information about those you know. For example, we collect your gift recipient's contact information to process your gift orders. We use this information to do things like:

  • process your online orders;
  • open an online account at your request;
  • personalize your online experience with content and offers that are tailored to your interests;
  • provide customer service, whether it's responding to a request or following up on an order;
  • include you in surveys and contests;
  • enable you to post your content, such as comments, images;
  • facilitate networks of online social activity centered around our products and services;
  • enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our Web environment, or by viewing our content within their Web environment;
  • market our products and services-for instance, by adding you to our email or print-catalog list when you make an online purchase.

2.Information We Observe or Collect through Technology
A.Navigational Information
When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn't contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.

B.Cookies
To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small data file that's stored by your Web browser on your computer. It's used to do things like see how you navigate our Web site, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, personalize your online experience, and personalize offers to you based on your unique tastes and purchase history.

3. Information Others Observe or Collect through Technology
Third-party service providers help us analyze our visitor's site and purchase preferences, and may help us deliver ads to you about our products through banner ads when you visit other web sites (often referred to as "online network advertising"). The following provides more information about these service providers and the choices you have with respect to their services.
a. Analysis
We contract with analytics companies to better understand your use of our Web sites, and Web capabilities like embeddable widgets. They accomplish this by using some or all of the technologies described in Information We Observe or Collect Through Technology.
b.Advertising
We contract with third-party advertising companies that, in turn, collect non-personally identifying information by placing cookies on your browser when you visit us here. These companies may use information (not including your name, address, credit card information, e-mail address, or telephone number) about your visit to deliver our ads on this and other Web sites through their online advertising networks. These companies also provide this information to us which we, in turn, use to gauge how effective our ads are. If you'd like more information about how online network advertising works and what your choices are for the information that's collected via these third-party cookies, please see What Choices do you have Over how Your Information is Used?

2.HOW DOES THIS WEB SITE INTERACT WITH THIRD-PARTY WEB SITES AND CONTENT?

We may enable you to navigate to third-party sites and services, or otherwise display third-party content. We do this for your convenience. We don't endorse or generally have any affiliation with these third parties. And we don't control and aren't responsible for their Web practices. Whether their content appears within our Web environment (like a map frame), or you leave our Web site for another site to view it, those service provider's terms, conditions, and privacy policies govern your online experience (unless there's a conspicuously posted statement by us that says otherwise). Please view their terms of service and privacy policies if you have any question about their practices. Here's a partial list of the sites or content of these third parties:

1.Interactive Maps

We may facilitate easy access to the online maps of content providers like Google, Microsoft, and Yahoo! There you can get quick location, driving, and contact information for our stores.

2.Social Networking or Other User-Generated-Content Sites, and Other Websites

We may at times facilitate easy access to third-party sites, like social networking sites and other sites that host user-generated content. This may include easy click-through access or even "single-sign on" to these sites. The third-party's privacy policy applies to any personal information you provide at these sites.

3.WHAT CHOICES DO YOU HAVE OVER HOW YOUR INFORMATION IS USED?
1.Email
If at any time you'd like to stop future delivery of our email offers, simply follow the removal instructions located at the bottom of each message or complete the removal from e-mail form. This will stop future email offers from us, but won't stop operational or transactional messages such as email confirmations of your online orders, or customer service communications. We may occasionally provide you with the opportunity to opt in to receive email messages from third parties. If you do opt in, we'll share your e-mail address with the specific third party with which you have opted in. Please review their privacy policies to see how they treat your personal information.


2.Mobile Messaging
If you've signed up for mobile messaging (e.g., SMS and MMS) offers but later decide you no longer wish to receive them, simply follow the opt-out instructions included in the mobile message.

4.WHAT IS THE POLICY FOR VISITORS FROM OUTSIDE THE H.K.
This is a H.K. Web-commerce site. This privacy policy governs the information collected at this site irrespective of where you're located when you access it, browse it, interact with it, and make purchases through it (including those that are shipped to addresses outside the H.K.).

5.HOW MAY I UPDATE MY PERSONAL INFORMATION?
We prefer to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information by logging onto Your Account. You may also update or modify your catalog mailing information.

6.HOW DO WE ADDRESS CHILDREN'S PRIVACY?
We do not knowingly collect or maintain information provided by children under the age of 13.

7.HOW DO WE SECURE YOUR INFORMATION ON OUR SITE?
This Web site has the following types of security measures: limited access data-centers, firewall technology, and secure-socket-layer (SSL) certificate authentication. SSL is encryption technology that provides security for information that's transmitted over the Internet. This site accepts orders only from Web browsers that permit communication through SSL technology-for example, 4.0 versions or higher of Netscape Navigator, versions 5.01 or higher of Internet Explorer, versions 0.8 or higher of Firefox, and versions 1.2 or higher of Safari. While we implement the above security measures on this site, you should be aware that 100% security is not always possible.contact us.

8.WHOM MAY YOU CONTACT WITH QUESTIONS OR CONCERNS?
If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us.